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Your company logo appears in more places than just your website. Search engines, email clients, and brand databases all display logos to help users identify businesses. This section covers how to get your logo appearing correctly across these platforms.

Where your logo can appear

Why this matters

When your logo appears consistently across platforms:
  • Recognition: Users identify your brand faster in crowded inboxes and search results
  • Trust: Verified logos signal legitimacy and reduce phishing concerns
  • Engagement: Studies show branded emails have higher open rates

Quick reference

PlatformMethodTime to appearCost
Google SearchFavicon on your websiteDays to weeksFree
GmailBIMI with certificate1-2 weeks after setup$1,000-1,500/year (certificate)
Apple MailApple Business ConnectUp to 7 business daysFree
Yahoo MailBIMI with certificate1-2 weeks after setup$1,000-1,500/year (certificate)
OutlookProfile picture onlyImmediateFree
Logo.devSubmit requestWithin 24 hoursFree
BIMI (Brand Indicators for Message Identification) is the most comprehensive solution for email logos, but requires email authentication setup and a certificate. Apple Business Connect is free but only works in Apple Mail.