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Add company logos to Excel spreadsheets using Logo.dev’s API. Automatically populate customer lists, vendor databases, and reports with up-to-date company logos. Works with Excel for Microsoft 365, Excel 2019, and Excel Online.
Get your API key from the Logo.dev dashboard to get started.

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Basic formula

Use Excel’s IMAGE function to display logos from company domains: 
=IMAGE("https://img.logo.dev/microsoft.com?token=YOUR_API_KEY")
Replace YOUR_API_KEY with your publishable key from the dashboard. The basic formula uses a hardcoded domain, while the cell reference formula pulls the domain from cell A2 dynamically.

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Insert logos from web URL

For Excel versions without the IMAGE function, insert logos directly from the web:
1

Open Insert Pictures dialog

Click Insert > Pictures > Online Pictures (or From Web in newer versions)
2

Paste Logo.dev URL

Paste the Logo.dev URL with your API key: https://img.logo.dev/stripe.com?token=YOUR_API_KEY&format=png&size=256
3

Insert the logo

Press Enter to insert the logo into your spreadsheet
This method works in all Excel versions including Excel 2013 and 2016.

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Add logos to Excel headers and footers

Add your company logo to headers or footers for branded reports:
1

Open Header & Footer view

Go to Insert > Header & Footer
2

Select header section

Click the header section where you want the logo (left, center, or right)
3

Insert picture from web

In the Header & Footer Tools Design tab, click Picture > Online Pictures
4

Add Logo.dev URL

Paste your Logo.dev URL:
https://img.logo.dev/yourcompany.com?token=YOUR_API_KEY&format=png&size=128

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Customize logo appearance

Customize logo size, format, and effects using URL parameters: 
=IMAGE(CONCAT("https://img.logo.dev/", A2, "?token=YOUR_API_KEY&format=png&size=256"))

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Excel version compatibility

Excel VersionIMAGE Function Support
Microsoft 365✓ Full support
Excel 2019✓ Full support
Excel Online✓ Full support
Excel 2016✗ Use VBA or insert as picture
Excel 2013✗ Use VBA or insert as picture
For older Excel versions, insert logos as pictures using the web URL method.

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Position and lock logos with cells

Keep logos aligned with your data as you sort, filter, and resize:
1

Select the logo

Right-click the logo image in your spreadsheet
2

Open properties

Select Size & Properties (or Format Picture)
3

Choose positioning behavior

Under the Properties tab, choose your preferred option: - Move and size with cells - Logo resizes when cell dimensions change - Move but don’t size with cells - Logo maintains size but moves with the cell - Don’t move or size with cells - Logo stays fixed in position
This ensures logos stay with their corresponding rows when sorting or filtering data.

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VBA macro for bulk logos

For advanced users, use this VBA macro to add logos to multiple cells: 
Sub AddLogos()
    Dim cell As Range
    Dim apiKey As String

    apiKey = "YOUR_API_KEY"

    For Each cell In Selection
        If cell.Value <> "" Then
            cell.Offset(0, 1).Formula = "=IMAGE(""https://img.logo.dev/" & _
                cell.Value & "?token=" & apiKey & "&format=png"")"
        End If
    Next cell
End Sub
Select cells with domains and run the macro to populate adjacent cells with logos.

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FAQs

The IMAGE function is available in Excel for Microsoft 365, Excel 2019, and Excel Online. For older versions (2016, 2013), use the manual picture insertion method via Insert > Pictures > Online Pictures.
Yes. Use Insert > Header & Footer, then click Picture to add logos from a Logo.dev URL. Headers and footers will appear on every printed page and PDF export.
Right-click the logo, select Format Picture > Size & Properties, and choose “Move and size with cells” under Properties. This locks the logo to the cell.
PNG format is recommended for best compatibility across all Excel versions. SVG is only supported in Excel for Microsoft 365. Use format=png in your Logo.dev URL.
Yes. Use the IMAGE function with cell references and drag the formula down to populate multiple rows. Or use the VBA macro provided above to insert logos for an entire column of domains.
Use Logo.dev’s Brand Search API to find companies by name instead of domain. This returns logos based on company name matching.
Yes. Logos inserted via the IMAGE function or as pictures are embedded in the Excel file and will appear for anyone who opens it, even without Logo.dev access.
Yes. Add greyscale=true to your Logo.dev URL for greyscale logos. For transparency, use PNG format which supports transparent backgrounds for logos that have them.
Excel Online fully supports the IMAGE function. Use the same formulas as desktop Excel. Logos will load automatically when you have an internet connection.
For in-cell logos, use size=128 or size=256. For headers, use size=128. For small icons, use size=64. Adjust based on your cell size and layout needs.
Yes. Each plan has defined usage limits. Free accounts include 1,000 requests per month. See pricing for higher limits.
Logo.dev returns generated monograms for companies without logos. To show nothing instead, use our Brand Search API to verify logo availability before inserting.
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